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Why Your Business’ Website Should Have a Responsive Design

A responsive web design ensures that your website looks good on a variety of devices, including phones, tablets, and desktop computers. As a business owner whose website will be the starting point to launching your business and getting your brand known, it should be a priority to streamline the design and look of your website, not just when it is viewed on a laptop or computer or tablet but most importantly when viewed using a smartphone.

Which is what we all frequently use when we need to check something online. Whether someone is accessing your website using whichever gadget, all the components of your website design must be responsive.

Optimizing your website to be responsive will ensure that your potential clients will always have a positive experience getting to know your brand, making it easier to convert them into paying customers. Your goal is for them to stay on your website until you convince them to buy the products that you are selling or avail themselves of the services that you are offering, which will be possible if your website’s design is responsive.

A responsive design means improved usability and better online experience

A responsive design makes your website faster, more accessible, and easier to navigate on all devices which means it is a better online experience for whoever is viewing your website. It interprets into better usability which makes the website guest stick around and know more about your business.

They can even find a product they are interested in purchasing, so the chances of conversions get better. Not to mention, a better website experience may encourage users to come back and visit your website again in the future.

A responsive design improves SERP ranking

Responsive designs can improve search engine rankings which is necessary for you to get more clients and organic traffic to your website since search engines place the most pertinent links at the coveted top spot of the SERP. Customers prefer responsive websites over non-responsive ones since it is frustrating to go over a website that is not responding to any commands.

With SEO or to improve the website’s SERP ranking, content is essential and consistently uploading high-quality content helps websites move up the search engine results pages. Because content only needs to be applied to one version of the website, responsive design also saves resources that would otherwise be drained in low-level duplicated content across websites which helps in increasing the likelihood of your website ranking higher. For more information regarding optimizing your website, inquire from your local web design agencies.

A responsive design is cost-effective

Responsive designs can save you time and money, especially in terms of mobile marketing. Plus, to further save time, smaller companies can take advantage of prebuilt responsive website templates from web builder sites, while larger companies with more resources may find it worthwhile to hire a professional web developer who can build a site that best meets their audience’s needs.

Responsive design also reduces the costs associated with maintaining your website because multiple versions of your website are more expensive and time consuming to maintain. If your website’s design is not responsive, you have no choice but to duplicate all your efforts for the website to rank in each version of the site and to make sure that the design is compatible with all the different targeted device. Thankfully, all these issues could be eliminated with a responsive design, making you save a lot of money and time in the process.

These are some of the reasons why your website would benefit from a responsive design. If you already have a running website, you will benefit from having a website audit for diagnostics on how it could be improved.